In addition to this project I also lead: AB testing and Marketplace teams

Project Overview

I was selected as the Senior Product Designer to lead the redesign of MediaMarkt’s most conversion-critical pages: Home, Product Listing Page (PLP), and Product Detail Page (PDP). Unlike previous redesigns handled by external agencies, this project was managed internally as an express initiative to deliver high-fidelity wireframes within just two months.

The Challenge

• Redesign key pages to improve personalization and drive higher conversion rates.

• Deliver results under a tight timeline of two months, while balancing parallel tasks.

• Align the project across multiple departments: business, data analysis, and design.

Team and Collaboration

• Collaborated with a team of data analysts and two business stakeholders.

• Ensured continuous alignment with marketing, content, and C-level stakeholders through workshops and reviews.

Process

Stakeholder Alignment

• Defined project goals, requirements, and scope through initial meetings.

• Aligned business, design, and data objectives to ensure clarity and shared vision.

Ideation Workshops

• Facilitated sessions to identify key personalization opportunities.

User Research

• Conducted research using existing data repositories, benchmarks, and data analysis to gather actionable insights.

Opportunity Presentation

• Presented research findings and potential design opportunities to stakeholders.

Design Phase

• Focused on a protopersona representing the most common purchase behavior: small home appliances.

• Created low-fidelity wireframes for initial feedback and alignment with business, marketing, and content needs.

High-Fidelity Wireframes

• Leveraged existing design system components to maintain consistency and efficiency, creating only the necessary new components.

• Presented high-fidelity wireframes to C-level stakeholders, receiving approval for potential company-wide implementation.

• Currently awaiting the next steps for implementation and phased rollout.

Outcome

Interested in my work?

Due to privacy agreements, some designs may not be publicly available. Feel free to reach out, and I’ll be happy to discuss my experience and approach in more detail.

Take aways

• Leveraging existing data and aligning cross-functional teams were crucial for delivering a successful design under tight deadlines.

• Efficient use of the design system minimized development complexity and ensured consistency across all pages.

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