Ready to hatch your next brilliant idea? Give me a shout, and let’s make some magic together! 🦄
Hey, I'm Irene Beitia,
Product Designer & DesignOps.
Passionate about creating digital products that solve real problems, I combine my design expertise with process optimization to maximize team efficiency and impact. My approach is rooted in research, collaboration, and user-centered design, ensuring that every project not only meets expectations but exceeds them.
Ready to design the future together? 😊
Selected Projects
MediaMarktSaturn - Personalization experience
From Concept to Impact
Europe's largest consumer electronics retailer.
GPTAdvisor
A gen-AI platform to boost wealth management productivity.
What was the challenge?
Visual and Brand Consistency
Lack of a Scalable Design System
Cumbersome Purchase Process
Poor Responsive Experience
Unclear Product Information
Need for Trust Reinforcement
Lack of Personalization
Search and Navigation Optimization
Highlights of the process
Stakeholder Management
Market Research and Data Analysis
C-level Alignment
Discovery Process with Stakeholders
Low-Fidelity Wireframes
Design System Creation
High-Fidelity Wireframes
What was the challenge?
Definition of Goals and Scope
Requirements Gathering and Validation
Data Architecture and Preparation
User Experience Design
Conversational Design
Visual Design and Component Creation
Integration and Quality Assurance (QA)
User Validation and Continuous Improvement
Launch and Iteration
Highlights of the process
Design System Creation from 0
Conversational Design
Financial knowledge
B2B & B2C design
Continuous iteration
Do you want to see more projects? Let's talk!
✨ Get in touch
I’m based in Valencia, Spain, enjoying its sunny weather and dynamic atmosphere. I love getting to know people, learning from their experiences, and exchanging ideas. For me, every conversation is an opportunity to grow and explore new perspectives. While I’m settled here for now, I’m always open to relocating and discovering new places.